PODIATRIST IS MAKING HEELS COMFORTABLE

At first blush, heels and comfort are rarely synonymous. In fact, designer styles can be some of the worst culprits of wreaking havoc on feet. Najwa Javed, DPM, however, is on a mission to shake up the luxury heel market with her line of supportive heels. “A majority of women’s designer shoes have narrow toe boxes and minimal to no toe depth, which causes blistering and cramping of the toes,” she explains. “This, along with a very steep medial arch incline, causes significant ball of foot trauma.”

 

Dr. Najwa Javed

 

Called E’mar, Javed’s brand aims to marry high style with medical innovation backed by her 15 years of expertise as a foot and ankle surgeon in Silicon Valley. The idea was sparked 10 years ago after Javed noticed a lack of wearable yet chic footwear options for her patients with foot pain. “We know from medical literature that heels higher than 65 mm create way too much pressure on the wearer’s forefoot,” said Javed. “With E’mar, the idea was to offer the sleek look of a higher heel, but in a style that offers the wearability of a 2-inch heel.”

 

Source: Footwear News [3/23/21]

Courtesy of Barry Block, editor of PM News